European Protypo School

Running Social Media and Web Site content management, Digital Campaigns planning and Email Marketing for an international Private School. See how we did it and what were some of the initial results.

Enhance its Digital Presence and Audience Engagement

EPS is a renowned private educational organization that offers high-quality education from kindergarten to high school. With years of experience and a deep commitment to educational innovation, it sought to strengthen its digital presence and communicate its educational vision more effectively to its audience.

Challenges

• Strengthening social media presence and increasing engagement.

• Optimizing online visibility through strategic Google Ads campaigns.

• Conducting market and competitor analysis for targeted digital marketing initiatives.

• Increasing interactions and the reach of social media posts.

Our Strategy

To achieve these goals, we developed a multidimensional digital marketing strategy that included:

• Market & Competitor Analysis – We examined the dynamics of the educational sector and competitor actions to shape a targeted strategy.

• Organic Social Media Content – We created engaging and targeted posts that promoted the organization’s educational activities and achievements.

• Organic Content in the "News" Section of the School's Website – Regular updates to maintain engagement.

• Google Ads Campaigns – We strategically targeted key audiences with high-performing ads, enhancing European Standard’s visibility.

• Email Marketing (Newsletters) – We designed newsletters to keep the audience engaged and strengthen communication with parents and prospective students.

  
  

Results

Our collaboration had a remarkable impact on European Standard’s digital presence in just three months: 

Reach:

• Facebook: +29%

• Instagram: +953%

• LinkedIn: +734%

Likes & Followers:

• Facebook: +7%

• Instagram: +20%

• LinkedIn: +46%

These results led to a significant boost in audience engagement and brand awareness, an improved social media presence with higher interaction rates, and a notable increase in targeted traffic through Google Ads.

Conclusion

Our strategic approach demonstrated the power of digital marketing, delivering measurable and impactful results.

📩 Get in touch with us to develop your next successful strategy together!