ΑΘΗΝΑΪΚΑ ΘΕΑΤΡΑ: Performance Marketing

"Since Athinaika Theatra offer a wide variety of theatrical performances to many different audiences, it is very difficult to reach them. But, our collaboration with Wedigital made it possible!"

About our client

Athinaika Theatra is the leading theatrical production organization in Greece, managing some of the most historic and prestigious stages in Athens.

Margarita Marmara, Digital Communications & Content Lead of ΑΘΗΝΑΪΚΑ ΘΕΑΤΡΑ noted "Wedigital brought fresh ideas and a data-driven mindset that helped us reach new audiences while respecting the heritage of our theaters. It’s rare to find a partner that balances creative flair with such technical precision." 

The Challenge

While theater is the common denominator of our audience, the vast differences between the genres of the plays, like drama, comedy etc., there is a great audience segments divide that we had to identify for each campaign.

The Solution

• We performed audience research to map out every potential segment across various genres (drama, comedy etc.)

• We delivered highly optimized campaigns on Google Ads and Meta ads with a very rigid budget.

• We implemented a reliable tracking with Google Analytics and other tools on the ticketing platform so we could deliver actionable data and robust reporting.

The Results

• 40+ Return on Amount Spent (ROAS)

• +4% Engagement Rate

• +65% Engagement Time

"Wedigital didn't just help us fill seats; they provided the actionable data and results we needed to grow. We look forward to seeing how they’ll help us evolve in the seasons ahead." said by Viktoria Kavrakou, Digital Project Manager ΑΘΗΝΑΪΚΑ ΘΕΑΤΡΑ

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