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CAFE 404: Social media and Digital Campaign plan for a new movie

  • Giorgos Mouzakitis
  • Oct 3
  • 2 min read

Updated: Oct 4

CAFE 404 project is a comprehensive Social Media and Digital Campaign communication plan for promoting new film and create engagement with public interested in contemporary Greek cinema

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The Objective


Our client entrusted us with the management of its social media profiles as well as the design of campaigns aimed at promoting the new film CAFE 404 by director Alexandros Tsilifonis. The challenge was to create a unified and strategic digital presence, able to communicate the distinctive character of the film and engage the audience around the project.


Our Strategy


Our strategy was based on structured content management and a cohesive storytelling approach across social media platforms — Facebook, Instagram, TikTok, and YouTube. We developed a publishing plan aligned with the film’s release timeline, combining targeted messaging with a consistent mix of formats (images, videos, stories, announcements). At the same time, we implemented paid campaigns designed to increase reach among carefully defined audiences – focusing on the film and arts community, but also expanding to the wider public interested in contemporary Greek cinema.


Results


The collaboration resulted in a coherent and professional digital presence for CAFE 404 film, achieving greater visibility and significantly improving the performance of posts. CAFE 404’s social profiles gained consistency and rhythm, generating meaningful engagement with its audience. All this under an extremely tight timeframe of less than a month, making it all the more impactful.


  • 150.000+ Total Reach (Organic + Ads)

  • 30.000+ Engagements

  • x2 increase in Followers


Conclusion


Through strategic planning and systematic management, we helped CAFE 404 social profile become a key communication channel for Alexandros Tsilifonis’ film, enhancing both the café’s image as a cultural hub and the promotion of the artistic project itself.


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