Training HUB: Digital Campaigns for new academic season

Training HUB is a well-established educational institution specializing in sports and media journalism, as well as upskilling and re-skilling programs.

The Objective

The primary objective was the planning and execution of a series of digital campaigns aimed at

• strengthening its digital presence and

• generating qualified leads

The challenge was to design a full-funnel strategy capable of both increasing awareness among potential students and driving measurable actions - from engagement to form submissions and program registrations.

Strategic approach

Our approach was built around a Full-Funnel digital strategy, combining Awareness and Conversion campaigns to guide users seamlessly through every stage of the journey - from discovery to decision.

Awareness phase

• To build awareness and trust, we created engaging video content featuring both well-known graduates and new faces who recently completed their studies at Training HUB.

• These authentic stories showcased the real impact of the educational programs and inspired potential students to explore the brand further.

• Through targeted placements across Meta platforms, YouTube, and Google Display, we maximized reach and engagement among audiences interested in media, sports, and professional development.

Conversion phase

• In the lower funnel, we designed targeted campaigns focused on lead generation.

• These ads directed users to dedicated landing pages, inviting them to complete a form so the sales team can help prospective students identify the program that best fit their needs - transforming interest into actionable leads.

• Continuous optimization ensured that messaging, visuals, and audience targeting worked cohesively to drive cost-efficient conversions while maintaining consistent brand storytelling across all channels.

Results

The campaigns successfully strengthened Training HUB’s digital footprint, improving awareness and lead quality across the board.

Key Outcomes:

• Over 200,000 people reached

• 3,000+ web site new users

• 7x ROAS (Return on Ad Spend)

Conclusion

By applying a strategic full-funnel approach, we managed to transform Training HUB’s digital campaigns into an effective engine for both brand awareness and performance marketing.

From inspiring video storytelling to conversion-focused ad flows, the collaboration delivered measurable results while reinforcing Training HUB’s image as a credible, forward-thinking educational institution.

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